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Boomers and Millennials’ Brand Preferences
GM developed the slogan “This is not your father’s Oldsmobile” in the 80’s to attract younger drivers with the idea that younger audiences simply don’t like what their parents do. Generational...
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Most Entertaining Video Games by Gender
The videogame industry has shaken off the stereotype of the exclusively male gamer, with women comprising a substantial and growing share of the market for games. Using E-Score Brand’s attribute...
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Appeal of Top Social Media Sites Declining Despite Record Usage
LOS ANGELES, June 24, 2013 – What started out as an enjoyable and innovative way for people to connect and interact with each other is turning into a time-consuming chore, according to a recent survey...
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E-Score Survey Reveals Most Appealing Brands for Summer 2014
With the official start of summer tomorrow, Americans begin a two-month celebration of sunshine, beaches, barbecues, traveling and outdoor activities. As consumers think about the summer, certain...
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Measuring the Brand Equity of a Logo
Assessing Logo Awareness E-Score® Brand measures logo awareness along with many other facets of brand equity, and is the perfect tool to track consumer perceptions over time. We found the brands that...
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Upfronts – Positioning a Cable Brand
To demonstrate the flexibility and usability of E-Score® Brand for cable networks during the “upfronts,” we picked several attributes among the 18-49 demographic to showcase what cable networks can do...
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Baseball’s Marketing Triple Play: Sponsors – Players – Teams
Using E-Score® Brand and E-Score Celebrity we took a look at some of the drivers of baseball’s phenomenal growth from a marketing perspective – the sponsors, players, and teams that make up the MLB...
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Which Brands Have the Most Passionate Users?
Brand loyalty offers stability. Brand passion creates growth. We’ve identified brands with the highest passion index in various categories to provide brands and their marketing teams with a tool to...
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How to Identify the Strongest Entertainment/Brand Partnerships
E-Score® Brand offers key demographic measures so brands and stakeholders alike can find the best partnership opportunities. As an example, we looked at the intersection of Frequent Moviegoers who are...
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DynaTrack Case Study: The “Three C’s of Successful Tracking Studies
Drawing on 20 years of experience in TV, consumer, and brand tracking, E-Poll’s DynaTrack is a flexible and dynamic tool that simplifies tracking studies for brands, consumer groups and television...
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Smart Home Brands of the Future?
Internet connected smart devices promise to revolutionize the way we interact with our consumer electronics and home appliances. To assess this dynamic space, we analyzed three categories of products:...
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Marketability in the NFL – Players & Sponsors
With the start of the 2018-2019 NFL season, it’s time for our annual look at the marketability of some of the top players in one of the most powerful and successful sports leagues in the U.S.,...
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Which Luxury Brands Are Experiencing a Millennial Renaissance?
Luxury fashion brands that gained their status catering to Gen X are now challenged with appealing to younger demographics in order to stay relevant. Some of the fashion industry’s top brands have...
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Brands Redefining “Eating In”
When it comes to “eating in” these days, food delivery services have become very attractive to millennials and Gen X alike. Grubhub, Uber Eats and others have emerged as disruptors in the food industry...
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From Insta-Gen to Boomer: How Generations Shape Our Future
Since 1997, E-Poll Market Research has studied consumer attitudes, behaviors and trends of entertainment and marketing. This critical intelligence has guided our research products and services over the...
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ADvance Case Study: Our Multi-Platform Ad Effectiveness Approach
One of the great opportunities and challenges in today’s multi-platform media universe is measuring where your message was received, and how effectively it communicated to your targeted audience....
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Luxury Brands: What are the Young and Influential Buying Today and Tomorrow?
Insta-Gens (ages 13-22) have already started to dictate trends in the luxury fashion industry. While they may not be buyers right now on any real scale, they are forming brand associations that will...
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Streaming Wars: YouTube vs TikTok
In the race to capture the elusive younger viewer, up and comer TikTok is coming on strong against early innovator YouTube. TikTok has emerged as a serious player in the streaming universe,...
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2020 E-Score Brand Report
We are pleased to announce the 2020 E-Score Brand Report, now available as a free download through the following link: CLICK HERE. In this report, we tackle current issues from the world of media,...
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